Targeting

Use our suite of targeting capabilities to increase the effectiveness of your campaign. Layer various methods together to reach niche audiences

Channels

Target users by website content categories.

Demographic

Content and data targeting on age, gender, HHI, etc.

Geographic

Reach users down to DMA and Zip.

Contextual

Target pages using specific keywords.

Data-targeting

Use data collected across our network and from 3rd parties.

Re-targeting

Target users that clicked on your ad or visited your site again with follow-up messages.

Behavioral

Select from multiple behavioral segments to target across our network or beyond.

Categories

Health

Consumer Channels

  • Action Sports
  • Beauty
  • Family Health
  • Fitness
  • Food/Cooking
  • Men's Health
  • Nutrition
  • Parenting
  • Pet Health
  • Seniors
  • Sports
  • Weight Loss
  • Women's Health

Health

Patient Conditions

  • Allergy
  • Bone Health
  • Cancer
  • Diabetes
  • Eye care & Vision
  • Head/Neck/Spine
  • Heart Disease
  • HIV/AIDS
  • Mental Health
  • Oral Health
  • Skin Conditions
  • Sleeping Disorders
  • Pediatrics

Health

Healthcare Professionals

  • Cardiologist
  • Dermatologist
  • Endocrinologist
  • Gastroenterologist
  • Nurses
  • Nephrologist
  • Neurologist
  • Oncologist
  • Pediatrician
  • Physician Assistant
  • Primary Care Physician
  • Pulmonologist
  • Urologist

Star

Consumer Channels

  • Auto
  • Books
  • Celebrities & Gossip
  • Family & Kids
  • Fashion & Style
  • Finance
  • Food & Recipies
  • Gaming
  • Humor
  • Luxury
  • Movies & Film
  • Music
  • News
  • Sports
  • Television
  • Tech
  • Travel

Tech

Consumer Interests

  • Computing / Programming
  • Consumer News & Reviews
  • Gaming
  • Learning & Education
  • Lifestyle
  • Personal Electronics
  • Personal Software & Security
  • Robotics
  • Science Fiction
  • Science Technology
  • Sustainability
  • Web

Tech

Enterprise Specific

  • Business / IT Decision-Makers
  • Careers & Recruiting
  • Finance
  • Government & Education
  • Hardware, Servers & Networking
  • High Tech
  • Information Technology, Security & Backup
  • Telecommunications